How CC works..
Creative commons is non-profit organisation for which devoted to expanding the range of creative works available for others to build upon legally and to share The organization has released several copyright-licenses known as Creative Commons licenses free of charge to the public. These licenses allow creators to communicate which rights they reserve, and which rights they waive for the benefit of recipients or other creators. Creative Commons was invented to create a more flexible copyright model, replacing "all rights reserved" with “some rights reserved”.
http://creativecommons.org/about/
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